Wondering how to find trending ecommerce products before they blow up? This is how some ecommerce stores always seem to sell the hottest products while others struggle to make a single sale.
Selling trending products is a game-changer in ecommerce. It gives you a competitive edge, helps you attract more buyers, and can significantly increase your profits.
But here’s the challenge: trends don’t last forever. And some products fade as fast as they rise.
So, how do you find products that people actually want to buy before the market gets too crowded?
That’s exactly what this guide will cover. I’ll walk you through proven strategies, powerful research tools, and insider tips to help you spot winning ecommerce trends before your competitors do.
If you’re running a dropshipping store, an Amazon FBA business, or your own branded online shop then these methods will help you stay ahead.
By the end of this guide, you’ll know:
✔ How to spot product trends before they peak
✔ Where to find viral and in-demand products
✔ How to test and validate product ideas before investing
✔ The best marketing strategies to launch trending products
Let’s dive in!
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The 6 Golden Rules for Spotting Winning Ecommerce Trends
Not every trending product is worth selling. Some trends die too quickly, while others have too much competition. To increase your chances of success, follow these six golden rules when looking for the next big product.
Rule #1: Solve a Problem
People buy products that make their lives easier. If a product fixes a problem, saves time, or improves convenience then there’s a high chance it will sell well.
Think about trending products like portable blenders, posture correctors, or blue-light blocking glasses. They all solve specific problems that people care about.
Before jumping on a trend, ask yourself:
✔ Does this product make life easier?
✔ Does it address a common frustration?
✔ Would people actively search for this solution?
If the answer is yes, you’re on the right track!
👉 Check out this list of problem-solving products for inspiration.
Rule #2: Check Market Demand
A product might be trending, but is there enough demand for it? You don’t want to invest in something that only a small group of people care about.
Here’s how to check demand:
✔ Use Google Trends to see if searches are increasing.
✔ Check Amazon Best Sellers to find high-demand products.
✔ Look at eBay’s Trending Section to spot rising products.
If search volume is growing, and people are already buying the product then it’s a good sign that the trend has potential.
👉 Use Google Trends to analyze product demand.
Rule #3: Follow Emerging Niches
Some of the best trending ecommerce products come from new or growing industries. Instead of chasing oversaturated markets you should look for emerging trends with room for growth.
Examples of growing niches:
✔ Eco-friendly products (e.g., reusable water bottles, biodegradable packaging)
✔ Smart home gadgets (e.g., WiFi light bulbs, smart plugs)
✔ Health & wellness (e.g., posture correctors, blue-light glasses)
✔ Pet accessories (e.g., automatic pet feeders, calming dog beds)
Staying ahead of the curve means watching new trends and jumping in before everyone else.
👉 Explore emerging product trends before they go mainstream.
Rule #4: Look for Social Proof
If influencers, celebrities, or TikTok users are talking about a product, there’s a good chance it’s trending. Social media drives ecommerce trends, and viral products often take off fast.
Where to find social proof:
✔ TikTok & Instagram – Search for trending product hashtags.
✔ YouTube Unboxings – Watch product review videos.
✔ Reddit & Facebook Groups – See what people are recommending.
Products that already have buzz sell faster because people trust what others are buying.
👉 How to Find Ecommerce Trending Keywords That Bring Success
Rule #5: Consider Seasonality
Some products only sell well during specific seasons. If you sell a Christmas gift item in July, you won’t see much traction. That’s why it’s important to know if a product trend is seasonal or evergreen.
How to check seasonality:
✔ Use Google Trends to see search spikes.
✔ Look at past sales data on Amazon.
✔ Think about holiday-based products (e.g., Halloween decorations).
Seasonal trends can be profitable, but plan your timing carefully. If you’re looking for long-term success, go for evergreen products that sell all year.
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Rule #6: Validate Before You Invest
Just because a product looks promising, doesn’t mean it will sell well for your store. Before investing, always test the market with small orders or dropshipping.
Ways to validate products:
✔ Run Facebook or TikTok ads to see if people engage.
✔ List the product for pre-orders to gauge demand.
✔ Try dropshipping before bulk buying inventory.
This saves you time, money, and effort, ensuring you only invest in winners.
👉 Test trending products with Facebook ads.
Now that you know how to spot winning trends, the next step is learning where to find trending ecommerce products.
I’ll show you the best research tools, websites, and insider strategies to discover viral products before they take off.
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How to Find Trending Ecommerce Products
Where to Find Trending Ecommerce Products
Finding trending ecommerce products isn’t just about luck. You need data-driven tools, social insights, and competitor research to spot products before they go mainstream. Let me show you exactly where to look.
1. Researching Trends Using Free & Paid Tools
If you’re serious about finding winning products, you need the right tools. Here are some of the best:
Google Trends – Spot Long-Term Growth Patterns
Google Trends helps you see if a product is gaining popularity or dying out. Simply enter a keyword and check its search trend over time. If interest is steadily rising, it could be a great product to sell.
🔹 Example: Search “portable blender” and look for a steady upward trend before selling it.
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Amazon Movers & Shakers – See What’s Trending on Amazon
Amazon updates its Movers & Shakers list every hour, showing products with the biggest sales spikes. This is also a great way to find high-demand products before they hit mainstream.
👉 Explore Amazon Movers & Shakers
eBay Trending & Etsy Bestsellers – Find Niche Product Trends
eBay’s Trending on eBay and Etsy’s Bestsellers sections show what’s hot in niche markets. If a product is selling well on these platforms then there’s a good chance it’ll do well in your store too.
🔹 Example: Handmade jewelry and print-on-demand products often trend on Etsy first before going viral elsewhere.
👉 Check Etsy’s Bestsellers
AliExpress Hot Products – See What’s Selling Globally
AliExpress has a “Hot Products” section that reveals best-selling items worldwide. Dropshippers love this tool because it shows what’s already working in different markets.
👉 Browse AliExpress Hot Products
Exploding Topics & Trend Hunter – Predict Trends Before They Go Mainstream
Want to spot trends before everyone else? Exploding Topics and Trend Hunter track rising searches and industry shifts, helping you get ahead of competitors.
Google Keyword Planner & SEMrush – Analyze Search Volume & Competition
Use Google Keyword Planner and SEMrush to check search volume, competition, and CPC (cost per click) for product keywords. If a keyword has high search volume but low competition, it’s a great product to sell.
2. Social Media & Influencer Insights
Social media is where trends are born. If you want to find viral products, check these platforms:
TikTok & Instagram Trends – Why Viral Products Can Skyrocket Sales
Products that go viral on TikTok and Instagram often sell out fast. Search for trending hashtags like #TikTokMadeMeBuyIt to see what’s getting attention.
🔹 Example: The viral sunset lamp trend started on TikTok before becoming a global bestseller.
Facebook Groups & Reddit – Join Niche Communities & See What People Love
Join Facebook Groups and Reddit threads related to your niche. People talk about what they love, and you can spot rising trends before they become mainstream.
Pinterest Trends – How Visual Platforms Predict Shopping Trends
Pinterest is a goldmine for trending products. If a product is getting thousands of pins, it’s likely to become a bestseller.
YouTube Unboxings & Product Reviews – Spot Rising Demand
YouTube influencers review and unbox trending products before they go viral. If multiple influencers feature the same product, it’s a sign of growing demand.
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3. Using Competitor Research & Industry Reports
Spying on Top Dropshipping & Ecommerce Stores – What’s Selling on Shopify?
Use tools like Shopify Inspector to check best-selling products on Shopify stores. This helps you see what’s already working.
Analyzing Your Competitor’s Best Sellers – Use Tools Like SimilarWeb & JungleScout
Tools like SimilarWeb and JungleScout show your competitor’s best-selling products, traffic sources, and ads. This also saves you time and money when picking products.
👉 Analyze Competitor Traffic with SimilarWeb
Validating Trending Ecommerce Products Before Selling
Finding a trending product is one thing—making sure it sells is another. Here’s how to validate before investing too much.
1. Check Market Demand & Competition
🔹 Use Google Trends to see if demand is growing or fading.
🔹 Check Amazon & eBay reviews to find customer pain points.
🔹 Avoid oversaturated markets—too much competition makes it hard to profit.
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2. Test Before Going All In
Before investing big, test the product with these methods:
🔹 Run Facebook & TikTok ads with a small budget to gauge interest.
🔹 Pre-sell on Shopify—create a landing page and take pre-orders.
🔹 Use dropshipping—list the product and ship directly from the supplier.
3. Profitability Check: Does It Make Sense?
Before selling, calculate:
🔹 Profit margins – Is the selling price high enough after costs?
🔹 Shipping costs – Heavy or large items may cut into profits.
🔹 Marketing expenses – Will you spend too much on ads?
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Launching & Marketing Your Trending Ecommerce Product
Now it’s time to launch and sell your trending product!
1. Creating a Killer Product Listing
🔹 Write SEO-optimized descriptions with the right keywords.
🔹 Use high-quality images & videos to showcase the product.
🔹 Add trust signals like reviews and guarantees to increase sales.
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2. Driving Traffic & Sales Quickly
🔹 Partner with micro-influencers to promote your product.
🔹 Run Facebook & TikTok ads to attract buyers fast.
🔹 Use email marketing & retargeting to convert visitors into customers.
👉 Find Influencers on Upfluence
3. Scaling a Trending Product Into a Profitable Business
🔹 Automate fulfillment with dropshipping or a fulfillment center.
🔹 Expand to multiple sales channels (Amazon, Etsy, Walmart).
🔹 Know when to pivot—trends don’t last forever.
Why Finding Trending Ecommerce Products Matters
Starting an ecommerce business is exciting, but finding the right products to sell is where most people get stuck. That’s why knowing how to find trending ecommerce products can give you a huge advantage. Selling products that are in high demand can help you get more sales, increase your profit margins, and grow your store fast. But before jumping into a trend, it’s important to understand how to do it right.
The Power of Riding Trends in Ecommerce
When a product starts trending, demand surges, and early sellers can make serious profits. Think about how fidget spinners, weighted blankets, and LED strip lights took off. People who spotted these trends early and started selling made a fortune.
But trends don’t last forever. That’s why timing is everything. If you jump in too late, the market gets saturated, and profits shrink. That’s why I always research before investing in a trending product.
Trending vs. Evergreen Products: Which One to Sell?
Not all trending products are worth selling, and not every store should focus only on trends. Here’s the difference:
- Trending products: These are popular for a short time. Think viral TikTok products, seasonal items, or newly launched gadgets. You can make quick profits, but trends fade.
- Evergreen products: These sell well all year round. Think phone accessories, fitness gear, or skincare products. The competition is usually higher, but they offer long-term stability.
The best strategy? A mix of both. I like to ride trends for quick wins while keeping some evergreen products for consistent income.
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How Trending Products Can Boost Your Store
Selling trending products can help you:
- Increase sales fast – When demand is high, products sell themselves.
- Improve profit margins – Early sellers can set higher prices before the market gets crowded.
- Grow your brand quickly – A viral product can bring massive traffic to your store.
But while trends offer big opportunities, choosing the wrong product can lead to failure.
Common Mistakes When Choosing Trending Products
I’ve seen many beginners make the same mistakes when picking trending products. Here are the biggest ones to avoid:
- Chasing short-lived fads – Some trends die out fast (remember fidget spinners?). If you don’t sell quickly, you’ll be stuck with unsold stock.
- Ignoring competition – If too many sellers jump in, prices drop, and profit margins disappear.
- Skipping product validation – Just because a product is trending doesn’t mean it will sell. Always test before going all in.
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Conclusion
Finding how to find trending ecommerce products isn’t just about spotting what’s popular. It’s about choosing the right trends and acting fast. Use research tools, follow social media trends, and always test before investing.
Now it’s your turn! Start researching and test your first product today. If you have questions or need advice, drop a comment below—I’d love to help!