If you’re running an online store on Wix, your product photos can make or break your sales. Customers can’t touch or try your products, so high-quality images do all the talking. The right type of photos can increase conversions, enhance user experience, and build trust.
I’ve seen so many Wix store owners struggle with poor-quality images that slow down their site or fail to impress customers. But the good news? You don’t need expensive equipment or a professional photographer to fix this. You just need to know what type of photos are best for Wix Ecommerce and how to optimize them for sales.
In this guide, I’ll walk you through the best image types, essential product photography guidelines, and SEO strategies to help you get the most out of your Wix store images. Let’s dive in.
Why Product Photos Matter in Wix Ecommerce
The Power of Visuals in Online Shopping
People buy with their eyes first. Studies show that 75% of online shoppers base their purchase decisions on product photos alone. If your images aren’t clear, attractive, and optimized for web use, potential customers will leave without buying.
How High-Quality Photos Increase Sales
Here are some key stats to back this up:
- Bright, high-resolution images can boost conversions by 30% (source).
- People remember 80% of what they see, but only 20% of what they read.
- Zoomable, high-quality images increase engagement and reduce return rates.
Why Wix is a Great Platform for Product Images
Wix offers built-in tools to help store owners display images beautifully. You can use full-width galleries, sliders, and hover effects to make your products stand out. But to get the best results, you need to use the right type of photos in the right way.
Need Help Wix Store Product Photo Editing Contact Smart Clipping
What Type of Photos Are Best for Wix Ecommerce?
Choosing the Right Image Types for Your Wix Ecommerce Store
- Product Photography Basics
A good product photo is more than just a picture. It should:
✅ Have good lighting to show the product’s true color and texture.
✅ Be taken from the right angle to highlight key features.
✅ Have a clean background to avoid distractions.
✅ Be high resolution but optimized for fast loading.
Clarity and consistency are key. If your images look mismatched or blurry, your store will seem unprofessional, and customers won’t trust your brand.
- Lifestyle Photos vs. Studio Shots: Which One Converts Better?
Both lifestyle and studio images play a role in your Wix store.
✅ Studio Shots: Best for product listings, category pages, and Google Shopping ads. These are clean, distraction-free images that focus on the product.
✅ Lifestyle Images: Best for social media, banners, and product descriptions. These show your product in real-life use, making it easier for customers to picture themselves using it.
A/B testing shows that lifestyle photos increase conversions by up to 40%, especially for fashion, home decor, and fitness products (source).
Pro Tip: Use a mix of both to give customers a complete view of your product.
- High-Resolution vs. Compressed Images: Finding the Balance
High-resolution images look great, but they can slow down your site if not optimized. Wix recommends 1200px to 2500px for the best balance of quality and performance.
To keep your store fast, compress images using:
- TinyPNG (tinypng.com) – Reduces file size without losing quality.
- Wix’s built-in image optimizer – Automatically adjusts images for speed.
Pro Tip: Always use JPEGs for standard product images and PNGs for transparent backgrounds.
How to Take Ecommerce Photos According to Experts
Essential Product Image Guidelines for Wix Stores
- Best Image Dimensions for Wix Ecommerce
Using the right dimensions prevents cropping issues and ensures a professional look. Here’s what works best for Wix stores:
- Main product images: 1200px to 2500px wide.
- Thumbnails: 400px x 400px.
- Banners or hero images: 2500px wide for full-width displays.
Since more than 60% of shoppers use mobile, ensure your images resize properly on different screens.
- Backgrounds: White vs. Transparent vs. Custom Backgrounds
White Background:
✅ Works best for product listings and ads.
✅ Clean and distraction-free.
✅ Used by Amazon, eBay, and Shopify for a reason.
Transparent Background (PNG):
✅ Ideal for logos, icons, and overlays.
✅ Looks great on different Wix store themes.
Custom Background:
✅ Best for lifestyle images and branding.
✅ Helps create a unique brand identity.
If you’re unsure, go with a white background for product images and lifestyle shots for banners.
- Angles and Perspectives: What Works Best?
Customers want to see all details before they buy. Use multiple angles to give them a complete view.
✅ Front view: The primary image customers see first.
✅ Side view: Shows thickness, design, or special features.
✅ Close-up details: Highlights textures, materials, or branding.
✅ Lifestyle angle: Displays the product in use.
Example:
If you sell shoes, include front, side, back, sole, and close-up shots to give customers confidence in their purchase.
Now that we’ve covered what type of photos are best for Wix Ecommerce, it’s time to optimize them for SEO and performance. Even the best images won’t help if they slow down your site or aren’t indexed by Google.
In the next section, I’ll cover how to add alt text, optimize file names, and speed up your site without sacrificing image quality. Stay tuned!
How to Edit Product Photos for Ecommerce – Complete Guide
Optimizing Wix Ecommerce Photos for SEO and Performance
Images do more than just make your Wix store look good. They play a crucial role in SEO, page speed, and conversions. If your product photos aren’t optimized, your store might load slowly, rank lower on Google, and drive customers away. Let’s fix that.
- Adding Alt Text for Better SEO
Google can’t “see” images the way we do, so it relies on alt text to understand them. Writing good alt text helps your store rank better in search results and improves accessibility for visually impaired users.
- How to Write Effective Alt Text for Product Images
✅ Be descriptive: Instead of “shoes,” write “black leather running shoes for men.”
✅ Keep it short: 8-12 words are enough to describe an image.
✅ Use keywords naturally: Don’t stuff them in. Make them flow.
- Best Practices for Keyword Integration
Let’s say your store sells handmade wooden watches. Instead of writing:
🚫 alt=”watch”
Write something like:
✅ alt=”handmade wooden wristwatch for men with leather strap”
This tells Google exactly what the image is about while naturally including your keywords.
Want a deeper dive into alt text best practices? Check out Google’s image SEO guidelines.
- File Naming Strategies for Higher Google Rankings
Most people upload images with default names like IMG_202401.jpg or product1.png. That’s a huge mistake. Google uses file names to understand what an image is about.
Why Generic Filenames Hurt SEO
Search engines ignore generic names like “IMG_1234.jpg.” They provide no useful information.
How to Use Descriptive, Keyword-Rich File Names
✅ Be specific: Use the product name and key details.
✅ Separate words with hyphens: Google prefers “blue-winter-jacket.jpg” over “bluewinterjacket.jpg.”
✅ Keep it concise: Around 4-6 words is best.
Example:
🚫 IMG_001.jpg → ❌ Bad
✅ handmade-leather-wallet-mens.jpg → ✔️ Good
Google’s own guide on image SEO recommends using descriptive filenames. Check it out here.
- Image Compression Without Losing Quality
High-quality images are essential, but large files slow down your Wix store. A slow site means fewer sales.
Tools to Reduce File Size While Maintaining Clarity
Here are my go-to tools for compressing images without sacrificing quality:
- TinyPNG – Great for compressing PNG and JPEG images.
- Squoosh – A free Google tool with manual compression options.
- Wix’s Image Optimization – Wix automatically compresses images, but you can optimize them further.
How Fast-Loading Images Impact Conversion Rates
⚡ Faster load times = lower bounce rates.
📈 A 1-second delay can decrease conversions by 7% (source).
💡 Pro Tip: Keep images under 300KB for the best balance between quality and speed.
How to Add White Background on Ecommerce Photos Quick
Wix Ecommerce Templates and How They Affect Image Choice
The template you choose affects how your images display. Some layouts work better for showcasing large, high-quality images, while others are designed for quick browsing.
1. Choosing the Right Wix Template for Your Product Images
Some Wix store templates are designed to showcase large, high-resolution images, while others focus on speed and simplicity.
Best Wix Store Templates for Showcasing Product Photos
📸 For high-quality visuals:
- Luxe – Great for fashion and jewelry brands.
- Minimalist Store – Perfect for showcasing products with a clean, modern look.
🛍️ For fast browsing:
- Trend Shop – Great for stores with lots of SKUs.
- Fashion Empire – Ideal for quick-loading product grids.
💡 Pro Tip: Try different templates and preview how your images look before choosing one.
2. Grid vs. Carousel vs. Full-Width Layouts
Your product layout can impact sales. Let’s break down the options:
✅ Grid Layout:
- Best for: Clothing, accessories, and large product catalogs.
- Why? Customers can see multiple items at once.
✅ Carousel Layout:
- Best for: Feature products and promotions.
- Why? Keeps customers engaged with an interactive experience.
✅ Full-Width Layout:
- Best for: Luxury and high-end brands.
- Why? Large images create a premium feel.
💡 Pro Tip: A/B test different layouts to see what converts best for your store.
How to create advertising photos for my ecommerce clothing store
Best Practices for Different Product Categories
1. Clothing & Fashion
- Model vs. Flat Lay Images: Model shots boost conversions, but flat lays work well for detail shots.
- Color Accuracy is Key: Avoid oversaturation. Customers want true-to-life colors.
2. Jewelry & Accessories
- Use Macro Photography: Show tiny details clearly.
- Lighting Matters: Jewelry needs soft lighting to highlight sparkle.
3. Electronics & Gadgets
- Multiple Angles are a Must: Show front, back, side, and close-ups.
- Lifestyle Shots Sell: Show products in use (e.g., headphones on a person).
4. Home Decor & Furniture
- Room Settings Work Best: Helps customers visualize the product in their home.
- Include Size Comparison Images: Prevents returns due to wrong size expectations.
Tools & Resources to Enhance Your Wix Ecommerce Images
1. Best Photo Editing Tools for eCommerce
- Photoshop – The industry standard.
- Canva – Great for beginners.
- Smart Clipping – Professional retouching services.
2. AI Tools for Automatic Image Enhancement
- Remove.bg – AI-powered background removal.
- Upscale.media – AI-based image upscaling.
💡 Pro Tip: Smart Clipping offers expert photo editing services for eCommerce.
3. Free vs. Paid Stock Photos: When to Use Them
- Use free stock photos from Pexels and Unsplash for blog images.
- Avoid using stock photos for product images unless absolutely necessary.
How to Tag Photos on Ecommerce Website for Maximum Visibility
Common Mistakes to Avoid with Wix Ecommerce Images
🚫 Using low-resolution images.
🚫 Over-editing or misrepresenting products.
🚫 Neglecting mobile optimization.
💡 Fix: Use high-quality images, natural edits, and test everything on mobile.
Conclusion
Now you know exactly what type of photos are best for Wix eCommerce and how to optimize them for SEO, speed, and sales.
📌 Key Takeaways:
✅ Use high-resolution images that load fast.
✅ Write SEO-friendly alt text and file names.
✅ Choose the right layout and template for your products.
Want more sales? Test different image styles and track what works best. Your store’s success starts with great visuals. 🚀